Professional Mascara for Makeup Enthusiasts

LORAC, the renowned makeup brand, was founded by Hollywood beauty legend and PRO makeup artist Carol Shaw. Inspired by her celebrity clients' skin irritation and breakouts on set, Shaw developed LORAC's professional formulas infused with gentle and soothing ingredients that provided professional performance without sacrificing healthy skin.

Known for its effortless, red carpet style and skin-friendly ingredients, LORAC quickly became a favorite indie beauty brand among PRO artists and A-list celebrities alike. More than two decades later, the brand continues to develop the highest quality, pigment-packed formulas and wearable shades with the mindset of what a professional artist needs to create flawless looks.

LORAC's PRO Essentials line is designed for the PRO artist and anyone wanting to create flawless, long-lasting looks. The ultra-pigmented, gentle, and velvety-smooth formulas are the foundation for creating stunning results.

The ALTER EGO collection offers sexy and playful lip shades in various finishes, providing highly pigmented color. Formulated with vitamins, antioxidants, and emollients, these lip products nourish and care for your lips.

Achieving complexion perfection is the focus of the POREfection line. These gentle formulas, available in different finishes, are crafted without mineral oils, parabens, or fragrance, and are infused with natural botanicals and antioxidants to soothe and rejuvenate the skin.

The UNZIPPED collection unleashes your natural beauty with a range of universally flattering eye shadow palettes. Effortlessly blendable, highly-pigmented, long-lasting, and silky-smooth, these eye shadows help you create stunning eye looks.

The LIGHT SOURCE collection instantly brings color and life to your skin with smooth, paraben-free formulas. The blushes, highlighters, and primers are infused with antioxidants for a healthy, luminous flush.

The TANtalizer collection, a cult favorite, creates radiant warmth with matte or shimmer products that deliver a sexy, warm, and natural glow year-round.

LORAC's Hollywood Heart honors its heritage as one of the original celebrity cosmetic brands by continuing its partnerships with movie studios, celebrities, beauty influencers, and its love for all things Hollywood.

Through its commitment to professional-quality products, skin-friendly ingredients, and a passion for creating flawless looks, LORAC has earned its place as a beloved indie beauty brand among industry experts and beauty enthusiasts alike.

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