Alter Ego Lipstick for Women

LORAC: Crafting Hollywood-Inspired Beauty

LORAC, a renowned cosmetic brand, was founded by the Hollywood beauty legend and PRO makeup artist Carol Shaw. Inspired by the skin irritation and breakouts experienced by her celebrity clients on set, Shaw set out to develop professional-grade formulas infused with gentle and soothing ingredients that would provide flawless performance without compromising skin health.

Recognized for its effortless, red carpet-worthy style and skin-friendly components, LORAC quickly became a favored indie beauty brand among PRO artists and A-list celebrities alike. Over two decades later, the brand continues to formulate the highest-quality, pigment-packed products and wearable shades, always keeping the needs of professional artists in mind.

LORAC's diverse collections cater to the diverse demands of makeup enthusiasts and professionals alike:

PRO Essentials: Essentials for the PRO artist and anyone seeking to create long-lasting, flawless looks. These ultra-pigmented, velvety-smooth formulas are gentle on the skin.

ALTER EGO: Sexy and playful lip shades in various finishes, infused with vitamins, antioxidants, and emollients to nourish the lips.

POREfection: Achieve complexion perfection with gentle formulas in different finishes, free from mineral oils, parabens, and fragrances, and infused with natural botanicals and antioxidants to soothe and rejuvenate.

UNZIPPED: Unleash your natural beauty with universally flattering eye shadow palettes that are effortlessly blendable, highly pigmented, long-lasting, and silky-smooth.

LIGHT SOURCE: Instantly add color and luminosity to the skin with smooth, paraben-free blushes, highlighters, and primers infused with antioxidants for a healthy, radiant glow.

TANtalizer: Create a sexy, warm, and natural glow year-round with LORAC's cult-favorite TANtalizer collection, offering matte or shimmer finishes.

Hollywood Heart: As one of the original celebrity cosmetic brands, LORAC continues to honor its heritage by collaborating with movie studios, celebrities, and beauty influencers, celebrating its deep-rooted love for all things Hollywood.

LORAC's commitment to professional-grade performance and skin-friendly formulations has earned it a loyal following among makeup artists and beauty enthusiasts alike. With its diverse range of products and Hollywood-inspired aesthetics, LORAC empowers everyone to channel their inner PRO and create flawless, red carpet-worthy looks.

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